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NABUFIT teams up with SINA Sports

NABUFIT teams up with SINA Sports

NABUFIT today announces that they have signed with China’s #1 sports digital media platform, SINA Sports. SINA Sports becomes the ‘Official Digital Media Partner’ of NABUFIT in China.


SINA Sports is an important partner to promote NABUFIT on the Chinese market with their average 45 million unique users a day. The partnership also includes social media management via the SINA platform and the Chinese alternative to facebook; Weibo.

The partnership brings NABUFIT in distinguished company with some of the biggest brands in the sports industry – among SINA Sports’ strong partners are NBA, UEFA Champions League, and the English Premier League.

NABUFIT becomes the first partner of its art and the first partner of SINA Sports in the fitness industry. NABUFIT’s CEO, Brian Palm Svaneeng Mertz, is very excited about the partnership:


“ We are very excited to announce this strategic marketing partnership with SINA Sports. We want to reach out to China’s population and the Chinese sports industry where a lot of things are happening at the moment to increase our subscriber base. With NABUFIT’s more than 600,000 subscribers since the launch in July 2016 and the recent launch of the premium version, we are in a prime position to launch a strategic marketing plan in China. We are looking forward to announcing additional progress in this key market as well as corporate partnerships and additional noteworthy ambassadors in the future.”

- Brian Palm Svaneeng Mertz, CEO, NABUFIT